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020 _a0071123253
035 _a(0000000000)23845
040 _erda
245 1 0 _aStrategic Marketing Management Cases /
_cCravens, David W.
250 _a7th.
264 1 _aBoston :
_bMarcGraw-Hill,
_c[2002]
264 4 _ccopyright 2002.
300 _axvi, 685p. :
_billus., Bibliography, index ;
_c25.5cm.
336 _atext
_2rdacontent
338 _avolume
_2rdacarrier
650 7 _aMarketing
_x2002
_xBoston
_xpaperbound.
_2sears
999 _c24544
_d24544