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020 _a1591843057 (trade)
020 _a9781591843054 (trade)
035 _a(0000000000)27893
035 _a(IMchF)fol12788775
035 _a(OCoLC)ocn430051369
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050 0 0 _aHF5415
_b.K844 2009
082 0 0 _a658.8/02
_222
100 1 _aKurnit, Paul.
245 1 4 _aThe little blue book of marketing :
_bbuild a killer plan in less than a day /
_cPaul Kurnit and Steve Lance.
260 _aNew York :
_bPortfolio,
_c2009.
300 _aix, 273 p. :
_bill. ;
_c19 cm.
520 _aDescribes how to create a marketing plan through the collaboration of all key players in a business, discussing objectives, priorities, budget, action steps, and other related topics.
521 2 _aAdult
521 2 _aAdult
_bFollett Library Resources
650 0 _aLeadership
_vHandbooks, manuals, etc.
650 0 _aMarketing
_vHandbooks, manuals, etc.
650 7 _aLeadership
_vHandbooks, manuals, etc.
_2sears
650 7 _aMarketing
_vHandbooks, manuals, etc.
_2sears
700 1 _aLance, Steve.
999 _c25294
_d25294