| 000 | 01173nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 9669 | ||
| 003 | 0000000000 | ||
| 005 | 20240411200319.0 | ||
| 008 | 130404n 000 0 eng d | ||
| 020 | _a9781259010408 | ||
| 035 | _a(0000000000)33740 | ||
| 245 | 1 | 0 |
_aAdvertising and promotion: An integrated marketing communications perspective _cBelch, George E. |
| 260 |
_aNew York: _bMc Graw-Hill Co., _cc2012. |
||
| 300 |
_a; illus. ; (np) ; _bxxxv,769p. _c27 cm. |
||
| 650 | 7 |
_aAdvertising _xc2012 _xNewyork _xNewsprint _2sears |
|
| 999 |
_c26019 _d26019 |
||