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| 245 | 1 | 0 |
_aIntegrated advertising, promotion and marketing communication _cKenneth Clow and Donald Baack |
| 250 | _a5th ed. | ||
| 260 |
_aNew Jersey: _bPearson Prentice Hall, Inc., _cc2012. |
||
| 300 |
_a; illus. ; (np) ; _b463 p. _c25 cm. |
||
| 650 | 7 |
_aCommunication in marketing. Advertising. _xc2012 _xNew Jersey _xNewsprint _2sears |
|
| 999 |
_c26024 _d26024 |
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