000 | 01313cam a2200325 a 4500 | ||
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001 | 9721 | ||
003 | 0000000000 | ||
005 | 20240411200322.0 | ||
008 | 090316s2009 nyu 001 0 eng | ||
010 | _a 2009011084 | ||
020 | _a0071628118 (alk. paper) | ||
020 | _a9780071628112 (alk. paper) | ||
035 | _a(0000000000)34554 | ||
035 | _a(IMchF)fol12513804 | ||
035 | _a(OCoLC)ocn277206007 | ||
040 |
_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dCDX _dDLC |
||
050 | 0 | 0 |
_aHF5730 _b.A56 2009 |
082 | 0 | 0 |
_a658.8/1 _222 |
100 | 1 |
_aAllora, Ralph, _d1967- |
|
245 | 1 | 0 |
_aWinning sales letters--from prospect to close / _cRalph Allora. |
260 |
_aNew York : _bMcGraw-Hill, _cc2009. |
||
300 |
_axiv, 223 p. ; _c24 cm. |
||
500 | _aIncludes index. | ||
505 | 0 | _aThe essentials : sound letter structure -- Letter-perfect rules -- Deal-makers -- The art of text and e-mail -- Writing for each sales stage -- The cheat sheet : an English refresher -- Sample letters. | |
650 | 0 | _aElectronic mail messages. | |
650 | 0 | _aSales letters. | |
650 | 0 | _aSelling. | |
999 |
_c26069 _d26069 |