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008 090316s2009 nyu 001 0 eng
010 _a 2009011084
020 _a0071628118 (alk. paper)
020 _a9780071628112 (alk. paper)
035 _a(0000000000)34554
035 _a(IMchF)fol12513804
035 _a(OCoLC)ocn277206007
040 _aDLC
_cDLC
_dYDX
_dBTCTA
_dYDXCP
_dCDX
_dDLC
050 0 0 _aHF5730
_b.A56 2009
082 0 0 _a658.8/1
_222
100 1 _aAllora, Ralph,
_d1967-
245 1 0 _aWinning sales letters--from prospect to close /
_cRalph Allora.
260 _aNew York :
_bMcGraw-Hill,
_cc2009.
300 _axiv, 223 p. ;
_c24 cm.
500 _aIncludes index.
505 0 _aThe essentials : sound letter structure -- Letter-perfect rules -- Deal-makers -- The art of text and e-mail -- Writing for each sales stage -- The cheat sheet : an English refresher -- Sample letters.
650 0 _aElectronic mail messages.
650 0 _aSales letters.
650 0 _aSelling.
999 _c26069
_d26069