000			01602nam a22003495i 4500
001			23125098
003			OSt
005			20241105122730.0
008			230511s2023 cau 000 0 eng
010			_a 2023938645
020			_a9781529773699 _q(paperback)
020			_a9781529773705 _q(hardback)
020			_z9781529787771 _q(ebook)
040			_aDLC _beng _erda _cDLC
042			_apcc
100	1		_aKüng, Lucy, _eauthor.
245	1	0	_aStrategic management in the media : _btheory to practice / _cLucy Küng.
250			_aThird edition.
263			_a2312
264		1	_aThousand Oaks : _bSage Publications, _c2023.
300			_axvii, 262 pages ; _c25 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes bibliographical references and index.
520			_a"Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic in the field of media management, examines the fast pace of recent change in the media. The third edition introduces new practice, management and exercise cases, where students are invited to apply theory to real-world scenarios"-- _cProvided by publisher.
650			_aMass media _xManagement.
650			_aStrategic planning.
906			_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c27761 _d27761