000			03100cam a2200409 i 4500
001			23235907
003			OSt
005			20241107134218.0
008			230719s2023 nyua b 001 0 eng
010			_a 2023018506
020			_a9781032228389 _q(hardback)
020			_a9781032227405 _q(paperback)
020			_z9781003274414 _q(ebook)
040			_aDLC _beng _erda _cDLC _dDLC
042			_apcc
050	0	0	_aT11 _b.T454 2024
082	0	0	_a005.1/5 _223/eng/20230729
100	1		_aTham, Jason Chew Kit, _d1990- _eauthor.
245	1	0	_aUX writing : _bdesigning user-centered content / _cJason C.K. Tham, Tharon Howard, and Gustav Verhulsdonck.
264		1	_aNew York, NY : _bRoutledge/Taylor & Francis Group, _c2024.
300			_axviii, 248 pages : _billustrations ; _c27 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to UX writing -- The UX writing process -- Building a UX writer outlook -- Empathizing with and assessing user needs -- Defining problems and opportunities -- Ideating and prototyping content -- Testing, managing, and deploying content -- Tracking and measuring success -- Popular UX writing genres and tasks -- The UX writing portfolio -- Using generative AI and automating your content -- AI recipes for UX writing.
520			_a"This flexible textbook provides an integrated approach to User Experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for user experience. The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is informed by user-centered design, content strategy, artificial intelligence and digital marketing communication methodologies, along with UX-related practices. By combining writing-as-design and design-as-writing, the book offers a new perspective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes. Outlining the key principles and theories for writing user-centered content design, this core textbook is fundamental reading for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing"-- _cProvided by publisher.
650		0	_aTechnical writing.
650		0	_aUser-centered system design.
650		0	_aUser interfaces (Computer systems)
700	1		_aHoward, Tharon W., _eauthor.
700	1		_aVerhulsdonck, Gustav, _d1975- _eauthor.
776	0	8	_iOnline version: _aTham, Jason Chew Kit, 1990- _tUX writing _dNew York, NY : Routledge, Taylor & Francis Group, 2024 _z9781003274414 _w(DLC) 2023018507
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c27793 _d27793