| 000 | 00589nam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 241107b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781266077098 | ||
| 082 | _a659.1 | ||
| 100 | _aWeigold, Michael F. | ||
| 245 |
_aContemporary advertising and integrated marketing communications / _cMichael D. Weigold, William F. Arens. |
||
| 250 | _aSeventeenth edition. | ||
| 260 |
_aNew York, NY : _bMCGraw Hill, _c2024. |
||
| 300 |
_axxxi, 704 pages : _bcolor illustrations ; _c28 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | _aAdvertising. | ||
| 942 | _2ddc | ||
| 999 |
_c27821 _d27821 |
||