| 000 | 00648nam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 241115b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781266090608 | ||
| 082 | _a659.1 | ||
| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and promotion / _bAn integrated marketing communications perspective : _cGeorge E. Belch, Michaela A. Belch |
||
| 250 | _a 13th | ||
| 260 |
_aNew York : _bMc Graw Hill, _c2024 |
||
| 300 |
_axvii, Iv. (various pages) : _billustrations, ; _c28 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | _a1. Advertising -- 2. Communication in Marketing -- 3. Sales Promotion -- | ||
| 942 | _2ddc | ||
| 999 |
_c27905 _d27905 |
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