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040 _aDLC
_cDLC
_dDLC
050 0 0 _aHD30.4
_b.S28 2009
082 0 0 _a650.072
_222
100 1 _aSaunders, Mark,
_d1959-
245 1 0 _aResearch methods for business students /
_cMark Saunders, Philip Lewis, Adrian Thornhill.
260 _aPhilippines :
_bPearson Education [Philippines],
_cc2010.
300 _axxi, 614 p. :
_bcol. ill. ;
_c27 cm.
504 _aIncludes bibliographical references (p. 561-572) and index.
505 0 _aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
650 0 _aBusiness -- Research -- Data processing
_y2010
_zPhilippines
_vpbk.
650 0 _aBusiness -- Research
_y2010
_zPhilippines
_vpbk.
700 1 _aLewis, Philip,
_d1945-
700 1 _aThornhill, Adrian.
999 _c3112
_d3112