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_aHD30.4 _b.S28 2009 |
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_a650.072 _222 |
100 | 1 |
_aSaunders, Mark, _d1959- |
|
245 | 1 | 0 |
_aResearch methods for business students / _cMark Saunders, Philip Lewis, Adrian Thornhill. |
260 |
_aPhilippines : _bPearson Education [Philippines], _cc2010. |
||
300 |
_axxi, 614 p. : _bcol. ill. ; _c27 cm. |
||
504 | _aIncludes bibliographical references (p. 561-572) and index. | ||
505 | 0 | _aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report. | |
650 | 0 |
_aBusiness -- Research -- Data processing _y2010 _zPhilippines _vpbk. |
|
650 | 0 |
_aBusiness -- Research _y2010 _zPhilippines _vpbk. |
|
700 | 1 |
_aLewis, Philip, _d1945- |
|
700 | 1 | _aThornhill, Adrian. | |
999 |
_c3112 _d3112 |