000			03180cam a2200397Ma 4500
001			13214
003			0000000000
005			20240411192108.0
008			111109s2013 nyua b 001 0 eng
015			_aGBB1D1008 _2bnb
020			_a0071318127 (pbk) : _c℗Đ37.99
020			_a9780071318129 (pbk) : _c℗Đ37.99
035			_a(0000000000)57091
035			_a(OCoLC)797991897
035			_a(OCoLC)797991897
040			_aAU@ _beng _cAU@ _dOCLCO _dUKMGB _dTTS
050		4	_aHD30.28 _b.G353 2013
082	0	4	_a658.4012 _223
100	1		_aGamble, John _q(John E.)
245	1	0	_aEssentials of strategic management : _bthe quest for competitive advantage.
250			_a3rd ed. / _bJohn E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf.
260			_aNew York : _bMcGraw-Hill Higher Irwin, _cc2013.
300			_axl, 519 p. : _bcol. ill. ; _c20 cm.
500			_a"International student edition"--Cover.
500			_aFormerly CIP. _5Uk.
504			_aIncludes bibliographical references and index.
505	0		_aWhat is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives, and strategy -- Evaluating a company's external environment -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important strategy choices -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Mystic Monk Coffee -- Competitive among the North American warehouse clubs : Costco Wholesale versus Sam's Club versus BJ's Wholesale -- Competition in energy drinks, sports drinks, and vitamin-enhanced beverages -- Netflix's business model and strategy in renting movies and TV episodes -- Redbox's strategy in the movie rental industry -- Sift Cupcake and Dessert Bar -- Blue Nile, Inc. in 2011 : will its strategy to remain number one in online diamond retailing work? -- Panera Bread Company in 2011 : pursuing growth in a difficult economy -- Apple Inc. in 2011 : can it prosper without Steve Jobs? -- Google's strategy in 2011 -- Sara Lee Corporation in 2011 : has its retrenchment strategy been successful? -- Robin Hood -- Southwest Airlines in 2010 : culture, values, and operating practices -- Norton Lilly International : implementing transformational change in the shipping industry -- Starbucks' strategy and internal initiatives to return to profitable growth -- Cash connection : are its payday lender strategy and its business model ethical?
650		0	_aBusiness planning.
650		0	_aCompetition.
650		0	_aStrategic planning.
650		0	_aStrategic planning _vCase studies.
700	1		_aPeteraf, Margaret Ann.
700	1		_aThompson, Arthur A., _d1940-
999			_c3435 _d3435