000 | 01701cam a2200421 i 4500 | ||
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001 | 13768 | ||
003 | 0000000000 | ||
005 | 20240411192131.0 | ||
008 | 120521s2013 nyua 001 0 eng | ||
010 | _a 2012020780 | ||
020 | _a0073529974 (alk. paper) | ||
020 | _a9780073529974 (alk. paper) | ||
035 | _a(0000000000)61004 | ||
035 | _a(IMchF)fol14318030 | ||
040 |
_aDLC _cDLC _dDLC _erda |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF1416 _b.C375 2013 |
082 | 0 | 0 |
_a658.8/4 _223 |
100 | 1 | _aCateora, Philip R. | |
245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly, John L. Graham. |
250 | _a16th ed. | ||
264 | 1 |
_aNew York : _bMcGraw-Hill Irwin, _c[2013] |
|
264 | 4 | _ccopyright 2013. | |
300 |
_axxxiii, 638 p. : _bcol. ill. ; _c29 cm. |
||
336 |
_atext _2rdacontent |
||
338 |
_avolume _2rdacarrier |
||
500 | _aIncludes indexes. | ||
650 | 0 | _aExport marketing. | |
650 | 0 | _aInternational business enterprises. | |
700 | 1 | _aGilly, Mary C. | |
700 | 1 | _aGraham, John L. | |
999 |
_c4027 _d4027 |