000 01701cam a2200421 i 4500
001 13768
003 0000000000
005 20240411192131.0
008 120521s2013 nyua 001 0 eng
010 _a 2012020780
020 _a0073529974 (alk. paper)
020 _a9780073529974 (alk. paper)
035 _a(0000000000)61004
035 _a(IMchF)fol14318030
040 _aDLC
_cDLC
_dDLC
_erda
042 _apcc
050 0 0 _aHF1416
_b.C375 2013
082 0 0 _a658.8/4
_223
100 1 _aCateora, Philip R.
245 1 0 _aInternational marketing /
_cPhilip R. Cateora, Mary C. Gilly, John L. Graham.
250 _a16th ed.
264 1 _aNew York :
_bMcGraw-Hill Irwin,
_c[2013]
264 4 _ccopyright 2013.
300 _axxxiii, 638 p. :
_bcol. ill. ;
_c29 cm.
336 _atext
_2rdacontent
338 _avolume
_2rdacarrier
500 _aIncludes indexes.
650 0 _aExport marketing.
650 0 _aInternational business enterprises.
700 1 _aGilly, Mary C.
700 1 _aGraham, John L.
999 _c4027
_d4027