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| 008 | 100416s2010 njua 001 0 eng | ||
| 020 | _a0470890614 (hardback) | ||
| 020 | _a9780470912867 (hardback) | ||
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_aHD38.7 _b.L39 2010 |
| 082 | 0 | 0 |
_a658.4/033 _222 |
| 100 | 1 | _aLaursen, Gert H. N. | |
| 245 | 1 | 0 |
_aBusiness analytics for managers : _bHow to complete in the information age / _cGert H.N. Laursen. |
| 260 |
_aNew York: : _bJohn Wiley & Sons, Inc., _cc2010. |
||
| 300 |
_axii, 242 p. : _billus., ; (pbk) ; _c23 cm. |
||
| 490 | 1 | _aWiley & SAS business series | |
| 500 | _aIncludes index. | ||
| 520 |
_a"Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This book's focus is not on the technical aspects of business analytics but takes a business holistic approach. It provides an explanation of what business analytics is and how it should be important to people in sales, marketing, management, finance, HR, production as well as analysis and controlling. This book provides a business analytics model that focuses on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies, organizational circumstances, and cooperation across the organization. This book will be comprised of nine chapters: (1) The Business Analytics Model; (2) Business Analytics at the Strategic Model; (3) Development and Deployment of Information at a Functional Level; (4) Business Analytics at an Analytical Level; (5) Business Analytics at the Data Warehouse Level; (6) The Company's Collection of Source Data; (7) The Structuring of a Business Intelligence Competency Center; (8) Assessment and Prioritization of Business Analytics Projects; and (9) Business Analytics in the Future."-- _cProvided by publisher. |
||
| 650 | 0 | _aBusiness intelligence. | |
| 650 | 7 |
_aBusinessintelligence _xc2011 _xNew York _xpbk. _2sears |
|
| 700 | 1 | _aThorlund, Jesper. | |
| 830 | 0 | _aWiley and SAS business series. | |
| 999 |
_c4520 _d4520 |
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