| 000 | 01677nam a22003255i 4500 | ||
|---|---|---|---|
| 001 | 37089 | ||
| 003 | 0000000000 | ||
| 005 | 20240411192330.0 | ||
| 008 | 171115s2017 nyu s 000 0 eng | ||
| 010 | _a 2017960896 | ||
| 020 | _a9783658203634 | ||
| 035 | _a20142522 | ||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 100 | 1 | _aOcvirk, Gorazd. | |
| 245 | 0 | 0 |
_aStrategic management of market niches / _ba model framework / _cGorazd Ocvirk. |
| 250 | _a12th Edition. | ||
| 263 | _a1712 | ||
| 264 | 1 |
_aNew York, NY : _bSpringer Berlin Heidelberg, _c2017. |
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| 300 |
_a1 online resource (IX, 231 pages) : _b43 illustrations. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 520 | _aGorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field. | ||
| 650 | 7 |
_aBusiness. _2sears |
|
| 650 | 7 |
_aMarket segmentation _xResearch. _2sears |
|
| 650 | 7 |
_aStrategic planning. _2sears |
|
| 856 | _uhttps://drive.google.com/file/d/1COrAC2IoYIots1GnG0gPoovgyUY8YQuM/view?usp=sharing | ||
| 999 |
_c4913 _d4913 |
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