000 03161pam a2200397 i 4500
001 37093
003 0000000000
005 20240411192330.0
008 160504s2017 nyu s 000 0 eng d
015 _aGBB664692
_2bnb
016 7 _a017842576
_2Uk
020 _a9781259255496
_qpaperback :
_c£50.99
020 _a9781259420474
_q(student edition)
020 _a9781259760655
_q(instructor's edition)
035 _a(Uk)017842576
040 _aStDuBDS
_beng
_cStDuBDS
_dUk
_erda
042 _aukblsr
082 0 4 _a658.4012
_223
100 1 _aRothaermel, Frank T.,
_eauthor.
245 1 0 _aStrategic management /
_cFrank T. Rothaermel (Georgia Institute of Technology).
250 _aThird edition.
264 1 _aNew York :
_bMcGraw-Hill Education,
_c[2017]
300 _axxv, 526, 16 pages :
_billustrations (black and white, and colour).
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
500 _aFormerly CIP.
_5Uk
504 _aIncludes bibliographical references and index.
505 0 _apt. 1. Analysis. What is strategy? -- Strategic leadership: managing the strategy process -- External analysis: industry structure, competitive forces, and strategic groups -- Internal analysis: resources, capabilities, and core competencies -- Competitive advantage, firm performance, and business models -- pt. 2. Formulation. Business strategy: differentiation, cost leadership, and blue oceans -- Business strategy: innovation and entrepreneurship -- Corporate strategy: vertical integration and diversification -- Corporate strategy: strategic alliances, mergers and acquisitions -- Global strategy: competing around the world -- pt. 3. Implementation. Organizational design: structure, culture, and control -- Corporate governance and business ethics -- pt. 4. Minicases -- How to conduct a case analysis -- pt. 5. Full-length cases.
520 _a"Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions."--Publisher's description.
650 0 _aManagement.
650 0 _aStrategic planning.
690 7 _aManagement and Business Studies
_2blcoll
856 _uhttps://drive.google.com/drive/folders/1bF-K-0_vOTUW6YtN0JdxGhDX4ag6WqnX
999 _c4917
_d4917