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020 _a1631570935
020 _a9781631570933
035 _a(OCoLC)907451303
035 _a(OCoLC)907451303
040 _aYDXCP
_beng
_erda
_cYDXCP
_dBTCTA
_dBDX
_dOCLCQ
_dCDX
_dLTSCA
_dOCLCF
050 4 _aHD60.7
_b.H847 2015
082 0 4 _a658.2
_223
100 1 _aHuefner, Ronald J.
_0http://id.loc.gov/authorities/names/n82045463
245 1 0 _aRevenue management :
_ba path to increased profits /
_cRonald J. Huefner.
250 _a2nd edition.
264 1 _aNew York, New York :
_bBusiness Expert Press,
_c2015.
300 _axii., 171 pages ;
_c23 cm.
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aManagerial accounting collection
500 _aThis book describes the emerging field of revenue management and its applications across a broad spectrum of business activities. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management, in general, and financial and accounting practice, in particular. The book discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. Although revenue management originated in the service industry, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations. The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues.
504 _aIncludes bibliographical references (pages [161]-164) and index
650 0 _aPricing.
_0http://id.loc.gov/authorities/subjects/sh85106617.
650 0 _aRevenue management.
_0http://id.loc.gov/authorities/subjects/sh96009103.
830 0 _aManagerial accounting collection.
_0http://id.loc.gov/authorities/names/no2010057194
856 _uhttps://drive.google.com/file/d/1kcSxNZzy-ICdwAe3gToZifKU_s2qMdVP/view?usp=sharing
999 _c5008
_d5008