000 02504pam a2200373 i 4500
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008 130725s2013 enk s 000 0 eng|d
015 _aGBB381797
_2bnb
016 7 _a016494105
_2Uk
020 _a9780230249295 (pbk.)
_c£16.99
035 _a(Uk)016494105
040 _aStDuBDS
_beng
_cStDuBDS
_dUk
_erda
042 _aukblcatcopy
082 0 4 _a330
_223
100 1 _aMarshall, Alfred,
_d1842-1924,
_eauthor.
245 1 0 _aPrinciples of economics /
_cAlfred Marshall, with an introduction by Peter Groenewegen.
250 _a8th edition.
264 1 _aBasingstoke :
_bPalgrave Macmillan,
_c2013.
300 _axxviii, 731 pages ;
_c22 cm.
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 0 _aPalgrave classics in economics
500 _aAlfred Marshall, Principles of Economics (1890) - Founder of Modern (Neo-classical) Economics. His book Principles of Economics was the dominant textbook in economics for a long time and it is considered to be his seminal work.
500 _aFormerly CIP.
_5Uk
500 _aIncludes index.
520 _aOriginally published in 1890, Principles of Economics was the first text to bring together the theories of supply and demand, marginal utility and cost of production into a coherent whole. It introduced a number of new concepts which have formed the building blocks of modern microeconomics and underpin modern day business strategy. Concepts such as; elasticity of demand - how consumer demand for a good or service is affected by a change in its price; consumer surplus - the difference between the maximum price a consumer is willing to pay and the price that they actually pay and quasi-rent - the profit made in the short-term from a product/innovation due to a reduction in supply. Over 100 years after its original publication Principles of Economics continues to influence economic and business strategy. This re-issued classic contains a new introduction by Professor Peter Groenewegen who explores the profound impact that this critical work has had on economic and business thinking.
650 0 _aEconomics.
690 7 _aManagement and Business Studies.
_2blcoll
856 _uhttps://drive.google.com/file/d/15ngb0-nGgFDPLFEhD9RyHnyPNaD3PoOn/view?usp=sharing
999 _c5297
_d5297