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| 001 | 37848 | ||
| 003 | 0000000000 | ||
| 005 | 20240411192405.0 | ||
| 008 | 140617s2014 nyu s 000 0 eng | ||
| 010 | _a 2014943446 | ||
| 020 | _a9783642539640 | ||
| 035 | _a18190631 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
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| 042 | _apcc | ||
| 245 | 0 | 2 |
_aA concise guide to market research : _bthe process, data, and methods using IBM SPSS statistics / _cMarko Sarstedt and Erik Mooi. |
| 250 | _a2nd edition. | ||
| 263 | _a1407 | ||
| 264 | 1 |
_aBerlin : _bSpringer, _c2014. |
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| 300 | _apages cm. | ||
| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 500 | _aThis updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS. | ||
| 520 | _aThis accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22, and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files, and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22. | ||
| 650 | 7 |
_aBusiness & Economics. _2sears |
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| 650 | 7 |
_aCommerce. _2sears |
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| 650 | 7 |
_aMarketing research. _2sears |
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| 856 | _uhttps://drive.google.com/file/d/1xq61Him1RkpQFAU4euaoCLiHe0QsGRFG/view?usp=sharing | ||
| 999 |
_c5332 _d5332 |
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