| 000 | 02007nam a22003135i 4500 | ||
|---|---|---|---|
| 001 | 37886 | ||
| 003 | 0000000000 | ||
| 005 | 20240411192405.0 | ||
| 008 | 180220s2018 nyu s 000 0 eng | ||
| 010 | _a 2018935246 | ||
| 020 | _a9783662553800 (hardcover : alk. paper) | ||
| 035 | _a20363217 | ||
| 040 |
_aDLC _beng _erda _cDLC |
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| 042 | _apcc | ||
| 100 | 1 | _aKumar, V. | |
| 245 | 0 | 0 |
_aCustomer relationship management : _bconcept, strategy, and tools / _cV. Kumar and Werner Reinartz. |
| 263 | _a1803 | ||
| 264 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : Imprint : Springer, _c2018. |
|
| 300 | _apages cm. | ||
| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 520 | _aCustomer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy. This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. | ||
| 650 | 7 |
_aEconomics. _2sears |
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| 650 | 7 |
_aIndustrial management. _2sears |
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| 650 | 7 |
_aMarketing. _2sears |
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| 856 | _uhttps://drive.google.com/file/d/1WTAflRtjJXksPn0FSXiMkKpDPOsd1kSo/view?usp=sharing | ||
| 999 |
_c5363 _d5363 |
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