| 000 | 01732nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | 38073 | ||
| 003 | 0000000000 | ||
| 005 | 20240411192410.0 | ||
| 008 | 201008n s 000 0 eng d | ||
| 020 | _a978-981-10-5217-0 | ||
| 100 | 1 | _aMooi, Erik. | |
| 245 | 1 | 0 |
_aMarket research _h[electronic resource] : _bthe process, data, and methods using Stata / _cErik Mooi, Marko Sarstedt and Irma Mooi-Reci. |
| 260 |
_aSingapore : _bSpringer, _c2018. |
||
| 520 | _aThis book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analysing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights. | ||
| 650 | 7 |
_aMarketing research -- Statistical methods. _2sears |
|
| 650 | 7 |
_aMarketing research. _2sears |
|
| 650 | 7 |
_aStata. _2sears |
|
| 856 | _uhttps://drive.google.com/file/d/1REXbMnLP7Ft_8aEbn90ye3R2d_e8ng0Z/view?usp=sharing | ||
| 999 |
_c5542 _d5542 |
||