000 00879nam a2200253 i 4500
001 2008
003 0000000000
005 20240411192412.0
008 061123s1991 000 0 eng d
020 _a0256093237
035 _a(0000000000)16014
035 _a0CB2DAF1A5084054A50F3F5589905EA0
040 _erda
100 1 _aMccarthy, Jerome E.
245 1 0 _aEssentials of Marketing.
250 _a5th./ed
264 1 _aIllinois :
_bIrwin , Homewood,
_c[1991]
264 4 _ccopyright 1991.
300 _axvii, 526p
_billus., index, glossary
_c26cm.
336 _atext
_2rdacontent
338 _avolume
_2rdacarrier
650 7 _aMarketing
_y1991
_zIllinois
_vhardbound
_2sears
999 _c5606
_d5606