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003 | 0000000000 | ||
005 | 20240411192429.0 | ||
008 | 171125n 000 0 eng d | ||
035 | _a(0000000000)70602 | ||
040 | _erda | ||
100 | 1 | _aFerrell, O.C. | |
245 | 1 | 0 |
_aMarketing strategy : _btext and cases / _cO.C. Ferrell, Michael Hartline. |
250 | _a6th Edition. | ||
264 | 1 |
_aAndover : _bCengage Learning, |
|
264 | 4 |
_aUSA : _bCengage Learning, _c2015. |
|
300 |
_axxvi, 587 p. : _bill. ; _c26 cm. |
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336 |
_atext _2rdacontent |
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337 |
_aunmediated _2rdamedia |
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338 |
_avolume _2rdacarrier |
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500 | _aIncludes index. | ||
650 | 7 |
_aMarketing _xManagement. _2sears |
|
700 | 1 | _aHartline, Michael. | |
999 |
_c6069 _d6069 |