000 00924nam a2200277 i 4500
001 15244
003 0000000000
005 20240411192429.0
008 171125n 000 0 eng d
035 _a(0000000000)70602
040 _erda
100 1 _aFerrell, O.C.
245 1 0 _aMarketing strategy :
_btext and cases /
_cO.C. Ferrell, Michael Hartline.
250 _a6th Edition.
264 1 _aAndover :
_bCengage Learning,
264 4 _aUSA :
_bCengage Learning,
_c2015.
300 _axxvi, 587 p. :
_bill. ;
_c26 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aIncludes index.
650 7 _aMarketing
_xManagement.
_2sears
700 1 _aHartline, Michael.
999 _c6069
_d6069