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| 245 | 1 | 0 |
_aPrinciples of marketing / _cNolan Guillao, Wendy Feernandez-Cabading. |
| 264 | 4 |
_aQuezon City: _bSt. Andrew Oub. House, _cc2015 |
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| 300 |
_a111-144 pages : _b; illu., ; (np) ; _c25 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 490 | 1 | _aPrinciples of Marketing | |
| 500 | _aThis book is intended primarily for students in the field of Business Administration requiring a strong foundation in preparation for advanced marketing concepts. Discussions and illustrrations have been simplified to give students a vivid view on the basics of Marketing. The book provides various activities that would allow them to better appreciate the concepts discussed. Worksheets for an end term project have also been provided to enable students to extend and apply their learnings. Keyword: marketing, foundation , advanced marketing concepts | ||
| 999 |
_c6087 _d6087 |
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