000			03067ctm a22005178i 4500
001			29830
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005			20240411192447.0
006			m |o d |
007			cr_|||||||||||
008			180726s2018 nju ob 001 0 eng
010			_a 2018035869
020			_a9781119477358 (pdf)
020			_z9781119312567 (pbk.)
035			_a20600744
040			_aDLC _beng _erda _cDLC
042			_apcc
050	1	0	_aZ246
082	0	0	_a686.2/2 _223
100	1		_aCarter, Rob (et. al.)
245	1	0	_aTypographic design : _bform and communication / _cRob Carter, Sandra Maxa, Mark Sanders, Philip B. Meggs, Ben Day.
250			_a7th edition.
263			_a1802
264		1	_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc.
264		4	_cc2018
300			_aix, 343p. : _billustration ; _c27cm.
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aThe evolution of typography -- The anatomy of typography -- Legibility -- The typographic grid -- Syntax and communication -- The typographic message -- The evolution of typographic technology -- Typography in time and motion -- Case studies in typographic design -- Typographic design education -- Typographic design process -- Type specimens.
520			_a"This book is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, type can communicate so much more than the words themselves; in fact, the written words and the "real" message can be at odds. Typography design determines how you feel about a message, the associations you make, and ultimately, the overall success of the piece. Typography design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650		0	_aGraphic design (Typography) _xpbk.
700	1		_aDay, Ben, _eauthor.
700	1		_aMaxa, Sandra, _eauthor.
700	1		_aMeggs, Philip B., _eauthor.
700	1		_aSanders, Mark _q(Mark Allen), _eauthor.
776	0	8	_iPrint version: _tTypographic design _b7th edition. _dHoboken, New Jersey : Wiley, [2018] _z9781119312567 _w(DLC) 2017043487
906			_a7 _bcbc _corigcop _d1 _eecip _f20 _gy-gencatlg
925	0		_aundetermined _eecip book _xpolicy default
963			_aMark Bajakian; phone: 201-748-6161; email: [email protected]; bc: [email protected]
999			_c6406 _d6406