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_221
100 1 _aGorchels, Linda.
245 1 4 _aThe product manager's handbook :
_bthe complete product management resource /
_cLinda Gorchels.
250 _a2nd ed.
260 _aLincolnwood, Ill. :
_bNTC Business Books,
_cc2000.
300 _aix, 290 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 269-273) and index.
650 0 _aNew products
_xMarketing.
650 0 _aProduct management.
999 _c6827
_d6827