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008 190314n 000 0 eng d
020 _a9789813130784
100 1 _aDavid, Fred R.
245 1 0 _aStrategic management concept and cases /
_cFred R. David, Forest R. David.
250 _a17th edition.
260 _aSingapore :
_bPearson Education South Asia, Pte., Ltd,
_cc2017.
300 _axxxi, 651p. :
_bIncludes index ;
_c27cm.
500 _aA skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.
650 7 _aStrategic planning--case studies.
_2sears
650 7 _aStrategic planning.
_2sears
999 _c7212
_d7212