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| 020 | _a1118527852 (ebk.) | ||
| 020 | _a1118527860 (ebk.) | ||
| 020 | _a9781118527740 (ebk.) | ||
| 020 | _a9781118527856 (ebk.) | ||
| 020 | _a9781118527863 (ebk.) | ||
| 020 | _a9781119165552 | ||
| 020 | _a9781119942252 (pbk.) | ||
| 035 | _a.b76111787 | ||
| 035 | _a(OCoLC)816160779 | ||
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_aHD30.4 _b.S435 2013 |
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_aHD30.4 _b.S435 2013 |
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_a650.072 _223 |
| 100 | 1 | _aSekaran, Uma. | |
| 245 | 1 | 0 |
_aResearch methods for business _h[electronic resource] : _ba skill-building approach / _cUma Sekaran and Roger Bougie. |
| 250 | _a7th Edition. | ||
| 260 |
_aChichester, West Sussex : _bWiley, _c2016. |
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| 300 | _a1 online resource. | ||
| 336 |
_atext _btxt _2rdacontent/dut |
||
| 337 |
_azonder medium _bn _2rdamedia/dut |
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| 338 |
_aband _bnc _2rdacarrier/dut |
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| 500 | _aIncludes bibliographical references and index. | ||
| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aIntroduction to research -- The scientific approach and alternative approaches to investigation -- Defining and refining the problem -- The critical literature review -- Theoretical framework and hypothesis development -- Elements of research design -- Interviews -- Data collection methods : observation -- Administering questionnaires -- Experimental designs -- Measurement variables : operational definition -- Measurement : scaling, reliability and validity -- Sampling -- Quantitative data analysis -- Quantitative data analysis : hypothesis testing -- Qualitative data analysis -- The research report. | |
| 520 | _aResearch Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. | ||
| 650 | 0 |
_aBusiness _xResearch _xMethodology. |
|
| 700 | 1 | _aBougie, Roger. | |
| 856 | _uhttps://drive.google.com/file/d/1MitEm5Ce8h0zES6r40YKK0pgID5FrCpB/view?usp=sharing | ||
| 942 |
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