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Essential of Marketing Management

Geoff Lancaster and Lester Massingham.

Essential of Marketing Management [electronic resource] / Geoff Lancaster and Lester Massingham. - 2nd Edition. - 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN : Routledge, c2018.

ISBN: 978-1-315-17701-4

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Essential of Marketing Management

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