Essential of Marketing Management (Record no. 13302)

MARC details
000 -LEADER
fixed length control field	00777nam a2200181 a 4500
001 - CONTROL NUMBER
control field	43454
003 - CONTROL NUMBER IDENTIFIER
control field	0000000000
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20240411193116.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	210906n s 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-1-315-17701-4
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Geoff Lancaster and Lester Massingham.
245 10 - TITLE STATEMENT
Title	Essential of Marketing Management
Medium	[electronic resource] /
Statement of responsibility, etc.	Geoff Lancaster and Lester Massingham.
250 ## - EDITION STATEMENT
Edition statement	2nd Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN :
Name of publisher, distributor, etc.	Routledge,
Date of publication, distribution, etc.	c2018.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	<a href="https://drive.google.com/file/d/1mk1fgr37zQRQXzw3t-JaqfuZHvKsiUQ_/view?usp=sharing">https://drive.google.com/file/d/1mk1fgr37zQRQXzw3t-JaqfuZHvKsiUQ_/view?usp=sharing</a>

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Inventory number	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Balanga Library	Balanga Library	E-Resources		1	658.8	EBC00070	03/07/2024	03/07/2024	E-Resources