Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /
Rowles, Daniel,
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles. - 2nd Edition.
Revised edition of the author's Digital branding, 2014.
Includes bibliographical references and index.
Digit al branding in perspective -- What digital branding really means -- Focusing on value -- Considering the user journey -- Objectives and authenticity -- The digital toolkit -- Social media -- Search -- Mobile -- Online advertising -- Crm and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index.
9780749481698 (alk. paper)
2017043568
Branding (Marketing)
Internet marketing.
HF5415.1265 / .R688 2018
658.8/2702854678
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles. - 2nd Edition.
Revised edition of the author's Digital branding, 2014.
Includes bibliographical references and index.
Digit al branding in perspective -- What digital branding really means -- Focusing on value -- Considering the user journey -- Objectives and authenticity -- The digital toolkit -- Social media -- Search -- Mobile -- Online advertising -- Crm and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index.
9780749481698 (alk. paper)
2017043568
Branding (Marketing)
Internet marketing.
HF5415.1265 / .R688 2018
658.8/2702854678