Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles.
Material type:
TextPublisher: New York : Kogan Page, 2018Edition: 2nd EditionContent type: - text
- computer
- online resource
- 9780749481698 (alk. paper)
- 658.8/2702854678 23
- HF5415.1265 .R688 2018
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| E-Resources | Main Library E-Resources | 658.8/2702854678 R884 (Browse shelf(Opens below)) | Available | E003667 |
Revised edition of the author's Digital branding, 2014.
Includes bibliographical references and index.
Digit al branding in perspective -- What digital branding really means -- Focusing on value -- Considering the user journey -- Objectives and authenticity -- The digital toolkit -- Social media -- Search -- Mobile -- Online advertising -- Crm and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index.
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