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Services Marketing: Integrating Customer Focus Across the Firm.

Zeithaml, Valarie A.

Services Marketing: Integrating Customer Focus Across the Firm. - 4th/ed. - Boston : McGraw-Hill Companies, c2006. - xxvi, 708p. illus (np) 25cm.

Includes index

ISBN: 0071253297

Subjects--Topical Terms:
Customer services--c2006--Boston--newsprint
Marketing--c2006--Boston--newsprint
Service industries--Marketing--c2006--Boston--newsprint

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Services Marketing: Integrating Customer Focus Across the Firm.

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