Advertising and Promotion : An Integrated Marketing Communications Perspective.
Belch, George E.
Advertising and Promotion : An Integrated Marketing Communications Perspective. - 7th/ed. - Boston : McGraw-Hill, c2007. - xiii, 820p. illus. (np) 26cm.
Includes index.
0071260749
Advertising--c2007--Boston--newsprint
Communication in marketing--c2007--Boston--newsprint
Sales promotion--c2007--Boston--newsprint
Advertising and Promotion : An Integrated Marketing Communications Perspective. - 7th/ed. - Boston : McGraw-Hill, c2007. - xiii, 820p. illus. (np) 26cm.
Includes index.
0071260749
Advertising--c2007--Boston--newsprint
Communication in marketing--c2007--Boston--newsprint
Sales promotion--c2007--Boston--newsprint