Advertising and Promotion : An Integrated Marketing Communications Perspective. (Record no. 22877)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03343nam a2200481 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6772 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240411200007.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100810s2007 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071260749 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (0000000000)22007 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 585D2443563441139DE9FE5FDC1F9296 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and Promotion : An Integrated Marketing Communications Perspective. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th/ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 820p. |
| Other physical details | illus. (np) |
| Dimensions | 26cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | c2007 |
| -- | Boston |
| -- | newsprint |
| Source of heading or term | sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| General subdivision | c2007 |
| -- | Boston |
| -- | newsprint |
| Source of heading or term | sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| General subdivision | c2007 |
| -- | Boston |
| -- | newsprint |
| Source of heading or term | sears |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Balanga Library | Balanga Library | General Circulation | 08/10/2010 | McGraw-Hill Companies | 15218 | 659.1 B427a | 3BPSU00028819$ | 03/08/2024 | 03/08/2024 | Books | ||||
| Balanga Library | Balanga Library | General Circulation | 08/10/2010 | McGraw-Hill Companies | 15219 | 659.1 B427a | 3BPSU00028820V | 03/08/2024 | 03/08/2024 | Books | ||||
| Balanga Library | Balanga Library | General Circulation | 08/10/2010 | McGraw-Hill Companies | 15220 | 659.1 B427a | 3BPSU00028821W | 03/08/2024 | 03/08/2024 | Books | ||||
| Balanga Library | Balanga Library | General Circulation | 08/10/2010 | McGraw-Hill Companies | 15221 | 659.1 B427a | 3BPSU00028822X | 03/08/2024 | 03/08/2024 | Books | ||||
| Balanga Library | Balanga Library | General Circulation | 08/10/2010 | McGraw-Hill Companies | 15222 | 659.1 B427a | 3BPSU00028823Y | 03/08/2024 | 03/08/2024 | Books | ||||
| Balanga Library | Balanga Library | General Circulation | 08/10/2010 | McGraw-Hill Companies | 15516 | 659.1 B427a | 3BPSU00028824Z | 03/08/2024 | 03/08/2024 | Books | ||||
| Balanga Library | Balanga Library | General Circulation | 08/10/2010 | McGraw-Hill Companies | 15517 | 659.1 B427a | 3BPSU00028825- | 03/08/2024 | 03/08/2024 | Books | ||||
| Balanga Library | Balanga Library | General Circulation | 08/10/2010 | McGraw-Hill Companies | 15518 | 659.1 B427a | 3BPSU00028826. | 03/08/2024 | 03/08/2024 | Books | ||||
| Balanga Library | Balanga Library | General Circulation | 08/10/2010 | McGraw-Hill Companies | 15519 | 659.1 B427a | 3BPSU00028827 | 03/08/2024 | 03/08/2024 | Books | ||||
| Balanga Library | Balanga Library | General Circulation | 08/10/2010 | McGraw-Hill Companies | 15520 | 659.1 B427a | 3BPSU00028828$ | 03/08/2024 | 03/08/2024 | Books |