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Essentials of marketing : a global-managerial approach.

McCarthy, Edmund Jerome

Essentials of marketing : a global-managerial approach. - 6th/ed. - Illinois : Irwin, c1994. - xxiii, 552p. illus. (pbk) 26cm.

Incl. bib'l ref. & indexes.

ISBN: 0256127468

Subjects--Topical Terms:
Marketing--c1994--Illinois--paperback

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Essentials of marketing : a global-managerial approach.

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