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Basic Marketing: A Managerial Approach.

McCarthy, Jerome E.

Basic Marketing: A Managerial Approach. - 7th/ed. - Illinois : Richard D. Irwin, Inc., c1981. - xix, 762p. illus (pbk) 25cm.

Includes Index

ISBN: 0256025339

Subjects--Topical Terms:
Marketing - Management--c1981--Illinois--Paperback

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