Basic Marketing: A Managerial Approach. (Record no. 23912)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00838nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7715 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240411200113.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110221s1981 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256025339 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (0000000000)22951 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | DC51A08EF44F4BF4B88421F0E5E716DE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, Jerome E. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic Marketing: A Managerial Approach. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th/ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Illinois : |
| Name of publisher, distributor, etc. | Richard D. Irwin, Inc., |
| Date of publication, distribution, etc. | c1981. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 762p. |
| Other physical details | illus (pbk) |
| Dimensions | 25cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - Management |
| General subdivision | c1981 |
| -- | Illinois |
| -- | Paperback |
| Source of heading or term | sears |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Balanga Library | Balanga Library | Archives | 02/21/2011 | Richard D. Irwin, Inc. | 658.8 M123 | 3BPSU00031690U | 03/08/2024 | 03/08/2024 | Books |