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Integrated advertising, promotion and marketing communication

Integrated advertising, promotion and marketing communication Kenneth Clow and Donald Baack - 5th ed. - New Jersey: Pearson Prentice Hall, Inc., c2012. - illus. ; (np) ; 463 p. 25 cm.

ISBN: 9789810696573

Subjects--Topical Terms:
Communication in marketing. Advertising.--c2012--New Jersey--Newsprint

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Integrated advertising, promotion and marketing communication

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