Integrated advertising, promotion and marketing communication (Record no. 26024)

MARC details
000 -LEADER
fixed length control field	01310nam a2200241 a 4500
001 - CONTROL NUMBER
control field	9677
003 - CONTROL NUMBER IDENTIFIER
control field	0000000000
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20240411200319.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	130408n 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789810696573
035 ## - SYSTEM CONTROL NUMBER
System control number	(0000000000)33935
245 10 - TITLE STATEMENT
Title	Integrated advertising, promotion and marketing communication
Statement of responsibility, etc.	Kenneth Clow and Donald Baack
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Jersey:
Name of publisher, distributor, etc.	Pearson Prentice Hall, Inc.,
Date of publication, distribution, etc.	c2012.
300 ## - PHYSICAL DESCRIPTION
Extent	; illus. ; (np) ;
Other physical details	463 p.
Dimensions	25 cm.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing. Advertising.
General subdivision	c2012
--	New Jersey
--	Newsprint
Source of heading or term	sears

Holdings
Home library	Current library	Shelving location	Date acquired	Source of acquisition	Inventory number	Full call number	Barcode	Date last seen	Price effective from	Koha item type
Balanga Library	Balanga Library	General Circulation	03/13/2013	National Bookstore	20850	659.1 C648i	3BPSU00035515U	03/08/2024	03/08/2024	Books
Balanga Library	Balanga Library	General Circulation	03/13/2013	National Bookstore	20851	659.1 C648i	3BPSU00035516V	03/08/2024	03/08/2024	Books
Balanga Library	Balanga Library	General Circulation	03/13/2013	National Bookstore	20852	659.1 C648i	3BPSU00035517W	03/08/2024	03/08/2024	Books