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Contemporary advertising and integrated marketing communications /

Weigold, Michael F.

Contemporary advertising and integrated marketing communications / Michael D. Weigold, William F. Arens. - Seventeenth edition. - New York, NY : MCGraw Hill, 2024. - xxxi, 704 pages : color illustrations ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781266077098

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1

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