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Contemporary advertising and integrated marketing communications / (Record no. 27821)

MARC details
000 -LEADER
fixed length control field	00589nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	241107b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781266077098
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Weigold, Michael F.
245 ## - TITLE STATEMENT
Title	Contemporary advertising and integrated marketing communications /
Statement of responsibility, etc.	Michael D. Weigold, William F. Arens.
250 ## - EDITION STATEMENT
Edition statement	Seventeenth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York, NY :
Name of publisher, distributor, etc.	MCGraw Hill,
Date of publication, distribution, etc.	2024.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxi, 704 pages :
Other physical details	color illustrations ;
Dimensions	28 cm.
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index.
650 ## - SUBJECT--TOPIC
Topical term or geographic name as entry element	Advertising.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Inventory number	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Reference	Main Library	Main Library	Reserve	11/07/2024	Purchased - SERV	29240		659.1 W419 2024	3BPSU000179960	11/07/2024	11/07/2024	Books