Research methods for business a skill-building approach /
Sekaran, Uma.
Research methods for business a skill-building approach / [electronic resource] : Uma Sekaran and Roger Bougie. - 7th Edition. - Chichester, West Sussex : Wiley, 2016. - 1 online resource.
Includes bibliographical references and index.
Includes bibliographical references and index
Introduction to research -- The scientific approach and alternative approaches to investigation -- Defining and refining the problem -- The critical literature review -- Theoretical framework and hypothesis development -- Elements of research design -- Interviews -- Data collection methods : observation -- Administering questionnaires -- Experimental designs -- Measurement variables : operational definition -- Measurement : scaling, reliability and validity -- Sampling -- Quantitative data analysis -- Quantitative data analysis : hypothesis testing -- Qualitative data analysis -- The research report.
Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations.
1118527747 (ebk.) 1118527852 (ebk.) 1118527860 (ebk.) 9781118527740 (ebk.) 9781118527856 (ebk.) 9781118527863 (ebk.) 9781119165552 9781119942252 (pbk.)
2015051045
GBB2A9399 bnb
016199388 Uk
Business--Research--Methodology.
HD30.4 / .S435 2013 HD30.4 / .S435 2013
650.072
Research methods for business a skill-building approach / [electronic resource] : Uma Sekaran and Roger Bougie. - 7th Edition. - Chichester, West Sussex : Wiley, 2016. - 1 online resource.
Includes bibliographical references and index.
Includes bibliographical references and index
Introduction to research -- The scientific approach and alternative approaches to investigation -- Defining and refining the problem -- The critical literature review -- Theoretical framework and hypothesis development -- Elements of research design -- Interviews -- Data collection methods : observation -- Administering questionnaires -- Experimental designs -- Measurement variables : operational definition -- Measurement : scaling, reliability and validity -- Sampling -- Quantitative data analysis -- Quantitative data analysis : hypothesis testing -- Qualitative data analysis -- The research report.
Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations.
1118527747 (ebk.) 1118527852 (ebk.) 1118527860 (ebk.) 9781118527740 (ebk.) 9781118527856 (ebk.) 9781118527863 (ebk.) 9781119165552 9781119942252 (pbk.)
2015051045
GBB2A9399 bnb
016199388 Uk
Business--Research--Methodology.
HD30.4 / .S435 2013 HD30.4 / .S435 2013
650.072