Research methods for business [electronic resource] : a skill-building approach / Uma Sekaran and Roger Bougie.

Includes bibliographical references and index.

Includes bibliographical references and index

Introduction to research -- The scientific approach and alternative approaches to investigation -- Defining and refining the problem -- The critical literature review -- Theoretical framework and hypothesis development -- Elements of research design -- Interviews -- Data collection methods : observation -- Administering questionnaires -- Experimental designs -- Measurement variables : operational definition -- Measurement : scaling, reliability and validity -- Sampling -- Quantitative data analysis -- Quantitative data analysis : hypothesis testing -- Qualitative data analysis -- The research report.

Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations.