Unleashing the ideavirus (Record no. 12091)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01116nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 42025 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240411193035.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210621n s 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780970309907 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Godin, Seth |
| 245 10 - TITLE STATEMENT | |
| Title | Unleashing the ideavirus |
| Medium | [electronic resource] |
| Statement of responsibility, etc. | Seth Godin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Dobbs Ferry, NY |
| Name of publisher, distributor, etc. | Do You Zoom, Inc. |
| Date of publication, distribution, etc. | 2000 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Advocates the idea that information about a product is spread most effectively from customer to customer. The author argues that the public doesn't want to hear from traditional marketers anymore, shows how companies such as Napster, Hotmail, and GeoCities have successfully launched "idea viruses," and identifies successful techniques for propagating them. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| Source of heading or term | sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing |
| Source of heading or term | sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Word-of-mouth advertising |
| Source of heading or term | sears |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://drive.google.com/file/d/1ocSNucYVsyoFcObM7Mw251Hrcd-pNEqD/view?usp=sharing">https://drive.google.com/file/d/1ocSNucYVsyoFcObM7Mw251Hrcd-pNEqD/view?usp=sharing</a> |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | E-Resources | 06/21/2021 | 658.802 G585 | E003015 | 03/07/2024 | 03/07/2024 | E-Resources |