Unleashing the ideavirus [electronic resource] Seth Godin
Material type: TextPublication details: Dobbs Ferry, NY Do You Zoom, Inc. 2000ISBN:- 9780970309907
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
E-Resources | Main Library E-Resources | 658.802 G585 (Browse shelf(Opens below)) | Available | E003015 |
Advocates the idea that information about a product is spread most effectively from customer to customer. The author argues that the public doesn't want to hear from traditional marketers anymore, shows how companies such as Napster, Hotmail, and GeoCities have successfully launched "idea viruses," and identifies successful techniques for propagating them.
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