Principles of marketing / (Record no. 6087)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02335nam a2200325 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15262 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240411192431.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171211n 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (0000000000)70812 |
| 040 ## - CATALOGING SOURCE | |
| Description conventions | rda |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Nolan Guillao, Wendy Feernandez-Cabading. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Quezon City: |
| Name of producer, publisher, distributor, manufacturer | St. Andrew Oub. House, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 111-144 pages : |
| Other physical details | ; illu., ; (np) ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Principles of Marketing |
| 500 ## - GENERAL NOTE | |
| General note | This book is intended primarily for students in the field of Business Administration requiring a strong foundation in preparation for advanced marketing concepts. Discussions and illustrrations have been simplified to give students a vivid view on the basics of Marketing. The book provides various activities that would allow them to better appreciate the concepts discussed. Worksheets for an end term project have also been provided to enable students to extend and apply their learnings. Keyword: marketing, foundation , advanced marketing concepts |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Balanga Library | Balanga Library | Filipiniana | 12/11/2017 | Circular Books Trading | 24039 | 658.8 G957 | 3BPSU00109893+ | 03/07/2024 | 03/07/2024 | Books | ||||
| Balanga Library | Balanga Library | Filipiniana | 12/11/2017 | Circular Books Trading | 24040 | 658.8 G957 | 3BPSU00109894% | 03/07/2024 | 03/07/2024 | Books | ||||
| Balanga Library | Balanga Library | Filipiniana | 12/11/2017 | Circular Books Trading | 24041 | 658.8 G957 | 3BPSU001098950 | 03/07/2024 | 03/07/2024 | Books | ||||
| Balanga Library | Balanga Library | Filipiniana | 12/11/2017 | Circular Books Trading | 24042 | 658.8 G957 | 3BPSU001098961 | 03/07/2024 | 03/07/2024 | Books | ||||
| Balanga Library | Balanga Library | Filipiniana | 12/11/2017 | Circular Books Trading | 24043 | 658.8 G957 | 3BPSU001098972 | 03/07/2024 | 03/07/2024 | Books |