Principles of marketing / Nolan Guillao, Wendy Feernandez-Cabading.
Material type:
TextSeries: Copyright date: Quezon City: St. Andrew Oub. House, c2015Description: 111-144 pages : ; illu., ; (np) ; 25 cmContent type: - text
- unmediated
- volume
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books | Balanga Library Filipiniana | 658.8 G957 (Browse shelf(Opens below)) | Available | 3BPSU00109893+ | ||
| Books | Balanga Library Filipiniana | 658.8 G957 (Browse shelf(Opens below)) | Available | 3BPSU00109894% | ||
| Books | Balanga Library Filipiniana | 658.8 G957 (Browse shelf(Opens below)) | Available | 3BPSU001098950 | ||
| Books | Balanga Library Filipiniana | 658.8 G957 (Browse shelf(Opens below)) | Available | 3BPSU001098961 | ||
| Books | Balanga Library Filipiniana | 658.8 G957 (Browse shelf(Opens below)) | Available | 3BPSU001098972 |
This book is intended primarily for students in the field of Business Administration requiring a strong foundation in preparation for advanced marketing concepts. Discussions and illustrrations have been simplified to give students a vivid view on the basics of Marketing. The book provides various activities that would allow them to better appreciate the concepts discussed. Worksheets for an end term project have also been provided to enable students to extend and apply their learnings. Keyword: marketing, foundation , advanced marketing concepts
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