Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / Abaetê de Azevedo and Ricardo Pomeranz.
Material type: TextPublisher: New York : McGraw-Hill, [2008]Copyright date: copyright 2008Description: xi, 226 p. : ill., map ; 24 cmContent type:- text
- volume
- 0071497048 (trade)
- 9780071497046 (trade)
- 658.8/12 22
- HC79.C6 A94 2008
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Main Library General Circulation | 658.8'12 D278 (Browse shelf(Opens below)) | Available | 3BPSU00015012K | ||
Books | Main Library General Circulation | 658.8'12 D278 (Browse shelf(Opens below)) | Available | 3BPSU00015013L |
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Includes bibliographical references (p. 217-220) and index.
Offers practical advice for business owners on developing a strong marketing concept that results in personal connections with consumers.
Adult
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