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Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava.
Material type:
TextPublication details: New York : McGraw-Hill, c2008.Description: xiv, 300 p. : ill. ; 22 cmISBN: - 0071545212 (alk. paper)
- 9780071545211 (alk. paper)
- 658.8/27 22
- HF5415.1255 .B47 2008
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books | Balanga Library General Circulation | 658.8'27 B575 (Browse shelf(Opens below)) | Available | 3BPSU00035167X |
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| 658.7'8 B791l Logistics management / | 658.8'003 D754 Collins Dictionaries of Marketing. | 658.8'1 S792m Management of a sales force. | 658.8'27 B575 Personality not included : why companies lose their authenticity--and how great brands get it back / | 658.8'3 H152e Essentials of Marketing Research / | 658.8'3 H152e Essentials of Marketing Research / | 658.8'3 S777 Marketing Research Research. |
Includes bibliographical references and index.
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