Public-private partnerships in physical activity and sport / Norm O'Reilly and Michelle K. Brunette.
Material type:
TextSeries: Physical activity intervention seriesPublication details: Champaign, IL : Human Kinetics, c2013.Description: 232 p. : ill. ; 26 cmISBN: - 1450421873 (print)
- 9781450421874 (print)
- 613.7 23
- RA781 .O74 2013
- QT 255
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books | Dinalupihan Library General Circulation | 613.7 (Browse shelf(Opens below)) | Available | 3BPSU00052972- |
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Includes bibliographical references (p. 213-221) and index.
Finding consensus in how to develop partnerships -- The partnership protocol -- The basics of messaging and marketing in physical activity and health -- The value of sponsorship in physical activity and health -- Fundraising (working title) -- Philanthropy (working title) -- Role models in physical activity, sport participation, and health : the case of Elia Saikaly and finding life -- Partnership champions -- Leveraging corporate social responsibility (CSR) to partner with corporations -- Partnership perspectives : global, national, community -- Applying partnership guidelines in physical activity and health -- Challenges in creating effective partnerships : bias, controversy, failure.
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